How premium brands like AEG and Electrolux use custom furniture for a perfect user experience?
š§Ā Introduction: When Appliances and Space Speak the Same Language
Today, high-end kitchen appliances donāt just need a functional space ā they demand a stage. More and more premium brands like AEG and Electrolux are working with interior designers and furniture manufacturers to ensure that every kitchen element becomes part of a unified experience. This is where we come in ā as the link between appliance and space.
Ā
š§©Ā 1. Furniture Isnāt Just the Backdrop ā Itās Part of the Brand
Premium brands invest millions in technology, design, and performance. But if that appliance is placed in a generic space ā the story gets lost.
Our projects for AEG and Electrolux have shown how important it is that:
dimensions, materials, and lines of furniture follow the design of the appliances,
the user experience is sensorially consistent ā from the surface touch to the opening of doors,
the space looks like a showroom, not just a kitchen.
Ā
šÆĀ 2. Focusing on the End User = Focusing on the Details
In collaboration with these brands, weāve developed solutions where:
cabinets ādisappearā around built-in ovens and fridges,
worktops and fronts create continuity in colors and materials,
functionality isnāt compromised ā itās enhanced.
The goal isnāt just aesthetics ā itās to create a space where technology and furniture work together, for the user.
Ā
š§ Ā 3. Strategic Design = Better Sales
A showroom, flagship store, or demo apartment ā all need a story. A brand that showcases a perfectly integrated appliance in an elegant, custom-designed space leaves an unforgettable impression.
Thatās why AEG and Electrolux donāt hire us just as contractors ā but as strategic partners in creating spaces that sell.
Ā
š ļøĀ 4. Why Collaboration Is Key
Our projects succeed because we know how to:
read technical device blueprints,
adapt materials and dĆ©cors to match a brandās visual identity,
communicate with designers, architects, and brand managers,
deliver quickly, precisely, and without surprises.
Ā
šĀ Conclusion: Furniture That Amplifies the Brand
Custom-made furniture isnāt just support ā itās an extension of the brand. And when it comes to brands that strive for perfection like AEG and Electrolux, nothing less than a perfectly tailored space will do.
If your brand is looking for a way to show more than just the product ā we can help tell that story through space.