Projects Detail

Taste the Future Event

How premium brands like AEG and Electrolux use custom furniture for a perfect user experience?

Project Overview

🔧 Introduction: When Appliances and Space Speak the Same Language

Today, high-end kitchen appliances don’t just need a functional space – they demand a stage. More and more premium brands like AEG and Electrolux are working with interior designers and furniture manufacturers to ensure that every kitchen element becomes part of a unified experience. This is where we come in – as the link between appliance and space.

 

🧩 1. Furniture Isn’t Just the Backdrop – It’s Part of the Brand

Premium brands invest millions in technology, design, and performance. But if that appliance is placed in a generic space – the story gets lost.

Our projects for AEG and Electrolux have shown how important it is that:

  • dimensions, materials, and lines of furniture follow the design of the appliances,

  • the user experience is sensorially consistent – from the surface touch to the opening of doors,

  • the space looks like a showroom, not just a kitchen.

 

🎯 2. Focusing on the End User = Focusing on the Details

In collaboration with these brands, we’ve developed solutions where:

  • cabinets “disappear” around built-in ovens and fridges,

  • worktops and fronts create continuity in colors and materials,

  • functionality isn’t compromised – it’s enhanced.

The goal isn’t just aesthetics – it’s to create a space where technology and furniture work together, for the user.

 

🧠 3. Strategic Design = Better Sales

A showroom, flagship store, or demo apartment – all need a story. A brand that showcases a perfectly integrated appliance in an elegant, custom-designed space leaves an unforgettable impression.

That’s why AEG and Electrolux don’t hire us just as contractors – but as strategic partners in creating spaces that sell.

 

🛠️ 4. Why Collaboration Is Key

Our projects succeed because we know how to:

  • read technical device blueprints,

  • adapt materials and décors to match a brand’s visual identity,

  • communicate with designers, architects, and brand managers,

  • deliver quickly, precisely, and without surprises.

 

🏁 Conclusion: Furniture That Amplifies the Brand

Custom-made furniture isn’t just support – it’s an extension of the brand. And when it comes to brands that strive for perfection like AEG and Electrolux, nothing less than a perfectly tailored space will do.

If your brand is looking for a way to show more than just the product – we can help tell that story through space.

important & challenging facts about this project

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