How premium brands like AEG and Electrolux use custom furniture for a perfect user experience?
🔧 Introduction: When Appliances and Space Speak the Same Language
Today, high-end kitchen appliances don’t just need a functional space – they demand a stage. More and more premium brands like AEG and Electrolux are working with interior designers and furniture manufacturers to ensure that every kitchen element becomes part of a unified experience. This is where we come in – as the link between appliance and space.
🧩 1. Furniture Isn’t Just the Backdrop – It’s Part of the Brand
Premium brands invest millions in technology, design, and performance. But if that appliance is placed in a generic space – the story gets lost.
Our projects for AEG and Electrolux have shown how important it is that:
dimensions, materials, and lines of furniture follow the design of the appliances,
the user experience is sensorially consistent – from the surface touch to the opening of doors,
the space looks like a showroom, not just a kitchen.
🎯 2. Focusing on the End User = Focusing on the Details
In collaboration with these brands, we’ve developed solutions where:
cabinets “disappear” around built-in ovens and fridges,
worktops and fronts create continuity in colors and materials,
functionality isn’t compromised – it’s enhanced.
The goal isn’t just aesthetics – it’s to create a space where technology and furniture work together, for the user.
🧠 3. Strategic Design = Better Sales
A showroom, flagship store, or demo apartment – all need a story. A brand that showcases a perfectly integrated appliance in an elegant, custom-designed space leaves an unforgettable impression.
That’s why AEG and Electrolux don’t hire us just as contractors – but as strategic partners in creating spaces that sell.
🛠️ 4. Why Collaboration Is Key
Our projects succeed because we know how to:
read technical device blueprints,
adapt materials and décors to match a brand’s visual identity,
communicate with designers, architects, and brand managers,
deliver quickly, precisely, and without surprises.
🏁 Conclusion: Furniture That Amplifies the Brand
Custom-made furniture isn’t just support – it’s an extension of the brand. And when it comes to brands that strive for perfection like AEG and Electrolux, nothing less than a perfectly tailored space will do.
If your brand is looking for a way to show more than just the product – we can help tell that story through space.